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AUANI vs. GoTab: The Real Restaurant Ordering Fees

by | Jun 11, 2026 | Fees & Switching

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GoTab is a tab and ordering platform built around commission-free online orders, a genuine and real claim. The fuller picture includes a software subscription and separate paid add-ons for loyalty, gift cards, and delivery aggregation, each priced on top of the base plan rather than bundled in.

What GoTab Actually Offers

GoTab centers its pitch on eliminating commission fees on online orders, keeping pricing consistent whether a guest orders in person or online.

  • Basic software at $15/mo, Pro at $99/mo, Sync at $229/mo
  • Card processing starting at 2.40% + 15 cents per in-person transaction
  • Loyalty and gift card add-on at $35/mo
  • Delivery aggregation add-on at $55/mo
  • Extra POS units, KDS, or kiosks at $25 to $35/mo each

The commission-free framing is genuine and worth crediting, but it describes only one line item in a much larger monthly bill once a restaurant wants the loyalty tracking or delivery aggregation most vendors eventually decide they need.

What GoTab Actually Costs

The commission-free claim on online orders holds up, but a restaurant wanting loyalty tracking and delivery aggregation alongside its base software plan is realistically looking at $90 or more a month in add-ons before the base plan is even counted.

A restaurant on the Pro tier wanting both add-ons would pay $99 plus $35 plus $55, or $189 a month total, before any card processing fees or hardware are factored in, a meaningfully different number than the $15 entry price most often quoted.

Understanding which combination of add-ons a specific restaurant would actually need is worth working out before comparing headline prices elsewhere, since the real total depends entirely on which features end up being genuinely necessary.

Cost Line Rate or Price
Basic software $15/mo
Pro software $99/mo
Sync software $229/mo
Loyalty and gift cards add-on $35/mo
Delivery aggregation add-on $55/mo

What AUANI Offers Instead

AUANI starts at $0 a month with no setup fee. The Free tier includes loyalty and an exportable guest list as standard features, not paid add-ons, alongside pickup, dine-in, and real courier delivery.

The Monthly plan is $300 a month, drops the marketplace fee to 5%, and adds a fully hosted website, a 0% direct ordering widget, the full Google visibility suite, and menu analytics, all in the one published price.

Bundling loyalty and delivery in this way removes the specific decision GoTab forces on every restaurant weighing whether each individual add-on is worth its separate monthly charge, since the features are simply part of the account from the start.

That removes a recurring source of decision fatigue too, since a vendor never has to re-evaluate whether a given add-on is still worth its separate monthly cost as usage patterns shift over time.

Side by Side

Feature GoTab AUANI
Commission on online orders None 10% Free, 5% Monthly, 3% at 2+ locations
Base software cost $15 to $229/mo $0/mo Free, $300/mo Monthly
Loyalty included in base price No, $35/mo add-on Yes, included on every tier
Delivery aggregation included No, $55/mo add-on Yes, real courier delivery through Uber included
Requires new POS hardware Yes, typically No, syncs with existing POS

An Honest Case for Choosing GoTab Anyway

A restaurant or bar built around a tab-based service model, where guests open and settle a running tab rather than placing discrete orders, has a real reason to consider GoTab, since that workflow is a core part of its design.

Best For

GoTab suits a bar or restaurant built around tab-based service ready to assemble its feature set from add-ons. AUANI suits a vendor that wants loyalty and delivery included in the base price without stacking separate subscriptions.

Frequently Asked Questions

Does GoTab really charge no commission on online orders?

Yes, GoTab's online ordering is commission-free, though standard card processing and any add-ons selected still apply.

Is loyalty tracking included in GoTab's base software price?

No, loyalty and gift cards are a separate add-on priced at $35 a month.

Does AUANI require new POS hardware like GoTab does?

No, AUANI syncs with an existing POS rather than requiring a hardware replacement.

What is the cheapest way to start on AUANI?

The Free tier, at $0 a month with a 10% marketplace fee and no setup fee.

What would a restaurant pay on GoTab's Pro tier with both add-ons?

$99 in base software plus $35 for loyalty and $55 for delivery aggregation, or $189 a month total before processing fees, compared to $0 on AUANI's Free tier.

Where can I compare every platform in this series at once?

The master fee comparison table and the Restaurant & Bar online ordering guide both cover this.

For the full picture against every platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. SpotOn: The Real Ordering Fees, Compared

by | May 6, 2026 | Fees & Switching

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SpotOn Order is a commission-free online ordering tool built into SpotOn's restaurant POS, and the commission-free claim is genuine. What the headline doesn't mention is a per-employee monthly charge and a flat minimum that applies regardless of how many employees are on staff, both of which change the real math significantly once a restaurant has more than a handful of people on the schedule.

What SpotOn Actually Offers

SpotOn Order integrates directly with SpotOn's POS, routing online orders to the kitchen the same way an in-person order would, with no separate commission charged on the order itself.

  • Counter-service plan at $99/mo, Full-service at $135/mo
  • An additional $3 per employee per month on both paid plans
  • A $75 a month minimum charge regardless of employee count
  • Card processing at 1.99% plus 25 cents for most cards
  • Hardware terminals priced separately, from roughly $200 to $1,350

What SpotOn Actually Costs

The commission-free claim on online orders is accurate, but a restaurant with more than a handful of employees will see that per-employee charge push the real monthly total well past the base software price alone.

Hardware costs also sit outside the recurring monthly figure entirely, so a restaurant replacing terminals as part of a SpotOn switch needs to budget for that separately, on top of whatever the ongoing software and per-employee charges add up to.

Cost Line Rate or Price
Counter-service software $99/mo
Full-service software $135/mo
Per-employee charge $3/employee/mo
Monthly minimum $75/mo
Card processing 1.99% + 25 cents per transaction

A Worked Example

A full-service restaurant with 15 employees on SpotOn's Full-service plan pays $135 a month in base software, plus $45 a month in per-employee charges (15 x $3), for a total of $180 a month before any hardware or processing fees. A smaller counter-service operation with 5 employees pays $99 plus $15, or $114 a month, still above the $75 minimum on its own.

AUANI's Free tier, by contrast, costs the same $0 a month regardless of whether a restaurant has 3 employees or 30, since nothing on any AUANI tier scales with headcount.

That difference compounds over a year of normal staff turnover, since a restaurant that grows its headcount on SpotOn sees its software bill rise automatically with every new hire, while an AUANI account's monthly cost stays exactly where it started regardless of how the staff roster changes.

What AUANI Offers Instead

AUANI starts at $0 a month with no setup fee, no per-employee charge, and no monthly minimum. The Free tier carries a 10% marketplace fee and includes pickup, dine-in, real courier delivery, loyalty, and POS sync.

The Monthly plan is $300 a month flat, regardless of staff size, drops the marketplace fee to 5%, and adds a fully hosted website with a 0% direct ordering widget.

Side by Side

Feature SpotOn AUANI
Commission on online orders None 10% Free, 5% Monthly, 3% at 2+ locations
Base software cost $99 to $135/mo $0/mo Free, $300/mo Monthly
Per-employee charge $3/employee/mo None
Monthly minimum regardless of size $75/mo None on Free tier
Requires new POS hardware Yes, typically No, syncs with existing POS

An Honest Case for Choosing SpotOn Anyway

A restaurant already replacing its POS hardware and wanting online ordering built into the same system, without per-order commission, has a real reason to consider SpotOn, particularly with a smaller staff where the per-employee charge stays modest.

Best For

SpotOn suits a smaller-staffed restaurant ready for new POS hardware and comfortable with a flat monthly minimum. AUANI suits a restaurant that wants to test online ordering for free, with no minimum and no per-employee charge, regardless of staff size.

Frequently Asked Questions

Does SpotOn charge a commission on online orders?

No, SpotOn Order is commission-free on the order itself, though standard payment processing still applies.

Is there a minimum monthly charge on SpotOn?

Yes, a $75 a month minimum applies to both paid plans regardless of employee count.

Does AUANI charge a per-employee fee like SpotOn does?

No, AUANI does not charge based on staff size on any tier, so a larger staff never increases the monthly software cost.

Does AUANI require new POS hardware like SpotOn does?

No, AUANI syncs with an existing POS rather than requiring a hardware replacement.

How much would a 15-employee restaurant pay on SpotOn's Full-service plan?

$135 in base software plus $45 in per-employee charges, for $180 a month total before hardware or processing fees, compared to $0 on AUANI's Free tier.

Where can I compare every platform in this series at once?

The master fee comparison table and the Restaurant & Bar online ordering guide both cover this.

For the full picture against every platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. Lightspeed Restaurant: The Fees Compared

by | May 1, 2026 | Fees & Switching

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Lightspeed Restaurant is a POS platform with an online ordering tool called Order Anywhere bundled into its software tiers. There's no separate per-order commission built in, but a software subscription and a payment processor of some kind, either Lightspeed Payments or Stripe, are both required to actually take an order, and the tier a restaurant actually needs tends to cost meaningfully more than the advertised entry price.

What Lightspeed Actually Offers

Lightspeed Restaurant's Order Anywhere tool covers pickup ordering from a mobile-friendly site and QR code ordering for contactless in-person orders, all connected to the same POS.

  • Basic plan at $69/mo, Essential at $189/mo, Premium at $399/mo
  • Order Anywhere included in the base software tiers
  • Requires either Lightspeed Payments or a Stripe account to accept payment
  • In-person processing around 2.6% plus 10 cents, online around 2.6% plus 30 cents
  • Additional costs for hardware, inventory management, and advanced reporting add-ons

What Lightspeed Actually Costs

Order Anywhere itself carries no separate commission, but the base software tier and a connected payment processor are both non-negotiable costs before a single online order can be taken.

Hardware, inventory management, and advanced reporting add-ons sit outside these base numbers entirely, so a restaurant budgeting off the software tier alone risks underestimating the real total once those extras get added in.

Cost Line Rate or Price
Basic software $69/mo
Essential software $189/mo
Premium software $399/mo
Online payment processing Approximately 2.60% + 30 cents
Hardware and add-ons Separate, priced individually

Which Tier a Restaurant Actually Needs

The $69 Basic tier is the number most often quoted, but full-service restaurants frequently need inventory management, advanced reporting, or multi-location features that only appear on the Essential or Premium tiers, at $189 and $399 a month respectively. A full-service operation shopping based on the $69 headline price can find itself quoted closer to $200 to $400 a month once its actual feature requirements are accounted for.

Working out which tier actually applies before comparing prices elsewhere is worth doing early, since a quick-service operation with simple needs might genuinely land on Basic, while a full-service restaurant comparing its real Essential or Premium cost against a different platform is comparing very different numbers than the headline $69 figure suggests.

What AUANI Offers Instead

AUANI starts at $0 a month with no setup fee and no hardware requirement. The Free tier carries a 10% marketplace fee and includes pickup, dine-in, real courier delivery, loyalty, and POS sync as standard.

The Monthly plan is $300 a month, drops the marketplace fee to 5%, and adds a fully hosted website, a 0% direct ordering widget, the full Google visibility suite, and menu analytics, all included in the one published price rather than split across tiers.

Side by Side

Feature Lightspeed Restaurant AUANI
Cheapest software tier $69/mo $0/mo
Per-order commission None built in 10% Free, 5% Monthly, 3% at 2+ locations
Online processing rate Approximately 2.60% + 30 cents Standard processing, no added markup
Requires new POS hardware Yes, typically No, syncs with existing POS
Permanent free tier No Yes

An Honest Case for Choosing Lightspeed Anyway

A restaurant already committed to replacing its POS hardware and wanting online ordering, inventory, and reporting from one connected vendor has a real reason to consider Lightspeed. AUANI doesn't replace a POS; it syncs with one already in place.

Best For

Lightspeed suits a restaurant ready for new POS hardware and comfortable with a recurring software subscription from day one. AUANI suits a restaurant that wants to test online ordering for free before committing to any monthly software cost.

Frequently Asked Questions

Does Lightspeed charge a commission on Order Anywhere orders?

No, there's no separate per-order commission built in, though standard payment processing still applies.

Does Lightspeed require a new POS system?

Order Anywhere is built on top of Lightspeed's own POS, so yes, it requires using Lightspeed as the underlying system.

Is there a free tier on Lightspeed Restaurant?

No, the cheapest published software tier starts at $69 a month.

Does AUANI require new POS hardware like Lightspeed does?

No, AUANI syncs with an existing POS rather than requiring a hardware replacement.

Does a full-service restaurant usually need more than the $69 Basic tier?

Often yes, since inventory management and advanced reporting typically require the Essential or Premium tier, pushing the real monthly cost closer to $189 to $399.

Where can I compare every platform in this series at once?

The master fee comparison table and the Restaurant & Bar online ordering guide both cover this.

For the full picture against every platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. Clover: The Real Online Ordering Cost Compared

by | Apr 29, 2026 | Fees & Switching

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Clover is a point-of-sale system with online ordering built on top, and its headline claim, no commission on takeout, curbside, or dine-in online orders, is accurate. What that claim leaves out is the software subscription, the online processing rate, and the paid add-on apps many restaurants need to get the same features AUANI includes by default.

What Clover Actually Offers

Clover sells POS hardware and software first, with online ordering flowing directly into the same system used to run the counter and kitchen.

  • No commission or setup fee on takeout, curbside, or dine-in online orders
  • Software plans ranging from roughly $14.95 to $354 a month depending on features and hardware bundle
  • In-person card processing around 2.3% to 2.6% plus 10 cents
  • Online or keyed-in processing at 3.5% plus 10 cents
  • Add-on apps for loyalty, inventory, and online ordering itself, each priced separately

What Clover Actually Costs

The no-commission claim on online orders is genuine, but a restaurant wanting loyalty tracking or a fuller online ordering feature set on top of the base plan is typically looking at separate add-on subscriptions, not a single flat price.

Cost Line Rate or Price
Base software $14.95 to $354/mo depending on tier
Online order processing 3.50% + 10 cents per order
Loyalty add-on $50 to $199/mo
Online ordering add-on $40 to $100/mo
Reported all-in monthly cost $300 to $700/mo small cafe, $1,000 to $1,800/mo full-service

What AUANI Offers Instead

AUANI starts at $0 a month with no setup fee and no hardware requirement. The Free tier carries a 10% marketplace fee and includes loyalty, an exportable guest list, and POS sync as standard features, not paid add-ons.

The Monthly plan is $300 a month, drops the marketplace fee to 5%, and adds a fully hosted website, a 0% direct ordering widget, the full Google visibility suite, and menu analytics, all included in the one published price.

Side by Side

Feature Clover AUANI
Commission on online orders None 10% Free, 5% Monthly, 3% at 2+ locations
Base software cost $14.95 to $354/mo $0/mo Free, $300/mo Monthly
Loyalty program included in base price No, separate add-on Yes, included on every tier
Requires new POS hardware Yes, typically No, syncs with existing POS
Online processing rate 3.50% + 10 cents Standard processing, no added markup

A Worked Example

A full-service restaurant on Clover choosing new hardware, a mid-tier software plan around $150 a month, the loyalty add-on at roughly $100 a month, and the online ordering add-on at roughly $70 a month, lands near $320 a month in software costs before a single transaction runs, plus the 3.5% online processing rate on every order placed digitally, on top of standard in-person rates at the counter.

The same restaurant on AUANI's Free tier pays $0 a month in software costs, with loyalty, guest lists, and POS sync included by default rather than billed as separate apps, and a 10% fee applying only to marketplace orders. Moving to the Monthly tier at $300 a month still comes in below Clover's stacked software-plus-add-on total in this example, while adding a hosted website and Google visibility tools Clover's own plans don't include at any tier.

An Honest Case for Choosing Clover Anyway

A restaurant replacing its POS hardware entirely and wanting one vendor for counter, kitchen display, and online ordering together has a real reason to consider Clover. AUANI doesn't replace a POS; it syncs with one already in place.

A restaurant that has already standardized on Clover hardware across multiple locations, and values having one vendor handle support calls for the counter, the kitchen display, and online ordering together, has a genuine operational reason to add Clover's own ordering add-on rather than introduce a second system to manage.

Best For

Clover suits a restaurant ready for new POS hardware and comfortable assembling its feature set from paid add-ons. AUANI suits a restaurant that wants loyalty, guest lists, and POS sync included at no extra add-on cost from the start.

Frequently Asked Questions

Does Clover really charge no commission on online orders?

Yes, Clover does not charge a per-order commission on takeout, curbside, or dine-in online orders, only standard payment processing.

Is loyalty tracking included in Clover's base software price?

No, loyalty programs are typically a separate add-on priced between roughly $50 and $199 a month.

Does AUANI require new POS hardware like Clover does?

No, AUANI syncs with an existing POS rather than requiring a hardware replacement.

What is the cheapest way to start on AUANI?

The Free tier, at $0 a month with a 10% marketplace fee and no setup fee.

Where can I compare every platform in this series at once?

The master fee comparison table and the Restaurant & Bar online ordering guide both cover this.

Does switching to AUANI mean giving up Clover hardware already purchased?

No, AUANI syncs with an existing Clover POS rather than requiring it to be replaced, so hardware already in place keeps working.

For the full picture against every platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. ezCater: The Real Catering Commission Compared

by | Apr 24, 2026 | Fees & Switching

On This Page

ezCater is a large catering marketplace, and listing on it costs nothing upfront. The real cost shows up on every accepted order, where a 15% commission and a 2.99% processing fee both apply before a caterer sees the remainder.

What ezCater Actually Offers

ezCater is a marketplace connecting corporate and event buyers with local catering companies, with no listing fee and no contract required to join.

  • Free to list, no signup fee or ongoing subscription required
  • A 15% commission on every accepted marketplace order, excluding tips and taxes
  • A separate 2.99% payment processing fee, also excluding tips
  • ezOrdering, a lower-commission option around 7% plus processing for orders through a caterer's own website
  • Weekly payouts by check or direct deposit

What ezCater Actually Costs

On a $1,000 catering order, the marketplace commission and processing fee together run close to $180 before the caterer sees the rest, a meaningful cut on an order type that already tends to carry thin margins from food cost and labor alone.

Cost Line Rate or Price
Listing fee $0
Marketplace commission 15% per accepted order
Payment processing 2.99% per order
ezOrdering (own-site orders) Approximately 7% plus processing
Payout schedule Weekly, by check or direct deposit

What AUANI Offers Instead

AUANI starts at $0 a month with no setup fee. The Free tier carries a 10% marketplace fee, already lower than ezCater's 15%, and includes:

  • A widget built for collecting event details, guest counts, and delivery windows
  • Pickup, dine-in, and real courier delivery through Uber
  • A punch-card loyalty program and an exportable guest list
  • Reviews tied only to verified completed orders

The Monthly plan is $300 a month, drops the marketplace fee to 5%, and adds a fully hosted website with a 0% direct ordering widget, so a repeat corporate client booking directly costs nothing in commission at all.

Side by Side

Feature ezCater AUANI
Listing cost $0 $0
Marketplace commission 15% + 2.99% processing 10% Free, 5% Monthly, 3% at 2+ locations
Direct-order option at 0% commission Yes, via ezOrdering at roughly 7% Yes, via the Monthly tier's widget at 0%
Built for event-detail intake Yes Yes
Permanent free tier Yes, listing only, commission still applies Yes, at 10% marketplace fee

A Worked Example

A catering company booking a $2,500 corporate order through ezCater's marketplace pays 15% commission, or $375, plus 2.99% processing, another roughly $75, for a combined cost near $450 on that single order, leaving about $2,050 before food cost and labor are even subtracted. Over 10 such orders a month, that's roughly $4,500 going to commission and processing alone.

The same $2,500 order booked through AUANI's Free tier carries a 10% marketplace fee, or $250, saving $200 versus ezCater on that order alone. Once that corporate client becomes a repeat booking and the caterer has moved to AUANI's Monthly tier, the same order placed through the 0% direct ordering widget costs nothing in commission at all, a tier ezCater's own ezOrdering option approaches but doesn't fully match at its roughly 7% rate.

An Honest Case for Choosing ezCater Anyway

ezCater's scale as a corporate catering marketplace is real, and a caterer that depends on discovering new corporate accounts it wouldn't otherwise reach has a genuine reason to stay listed there, even at a 15% commission, for the reach alone.

A caterer just entering the corporate catering space, with no existing list of office managers or event planners to call on, often needs that marketplace discovery more than it needs the lowest possible commission rate, at least until a base of repeat direct clients is built up.

Best For

ezCater suits a caterer that wants access to its existing corporate buyer network and is willing to pay for that discovery. AUANI suits a caterer that wants a lower marketplace fee from day one and a genuine path to 0% commission on repeat direct bookings.

Frequently Asked Questions

Does ezCater charge anything just to list a business?

No, listing on the ezCater marketplace is free; the 15% commission and 2.99% processing fee only apply to accepted orders.

Is ezOrdering the same as ezCater's marketplace?

No, ezOrdering is a separate, lower-commission option for orders placed through a caterer's own website rather than the marketplace itself.

How does AUANI's marketplace fee compare to ezCater's?

AUANI's Free tier charges 10%, lower than ezCater's 15%, and drops to 5% on the Monthly tier.

Can a caterer use both platforms at once?

Yes, many caterers keep a marketplace listing for discovery while building a direct ordering channel elsewhere at the same time.

Where can I compare every platform in this series at once?

The master fee comparison table and the Catering Company online ordering guide both cover this.

Does the 15% ezCater commission apply to tips and taxes too?

No, both the marketplace commission and the processing fee exclude tips and taxes; they apply only to the order subtotal.

For the full picture against every platform in this series, see the master fee comparison table. For the catering-specific picture beyond fees, see the Catering Company online ordering guide.

AUANI vs. Olo: Why It’s Built for Chains, Not You Really

by | Mar 31, 2026 | Fees & Switching

On This Page

Olo is a real, established name in restaurant online ordering, and it's genuinely not built with an independent single-location vendor in mind. Its pricing structure, order packages billed under a negotiated master service agreement, tells that story clearly, even without a public price to point to.

What Olo Actually Offers

Olo sells order management, digital ordering infrastructure, and marketing tools primarily to multi-location chains and enterprise restaurant brands, with service tiers commonly described as Basic, Pro, and Enterprise.

  • Per-location order packages billed under a Master Service Agreement
  • Overage fees for orders exceeding a location's monthly package
  • Advanced analytics and marketing tools on higher tiers
  • Built and priced around multi-location deployment

What Olo Actually Costs, as Far as It's Known

Olo does not publish pricing. Third-party reporting suggests entry costs around $1,000 a month plus a roughly $3,000 deployment fee, though these figures are unverified estimates rather than confirmed rates, and actual pricing is negotiated per account based on locations and order volume.

Even those estimates describe a single-location entry point. Since Olo's packages are sold per location and typically bundled into an enterprise-wide agreement, an independent evaluating Olo is often quoted a structure designed around 50 or 500 locations, not one, which explains why a straightforward answer to "what does it cost" rarely exists for a smaller account.

Cost Line Reported Estimate
Published pricing None available
Reported entry monthly cost ~$1,000/mo (unverified estimate)
Reported deployment fee ~$3,000 (unverified estimate)
Billing structure Per-location order packages, negotiated

Why the Sales Process Itself Signals Fit

A vendor evaluating platforms can often tell how well a product fits their scale before ever seeing a price, simply from how the sales process itself is structured. A platform requiring a multi-call enterprise sales cycle, a legal review of a Master Service Agreement, and a dedicated account manager before quoting a number is signaling, correctly, that it's built for organizations with the internal resources to navigate that process. An independent restaurant rarely has a procurement team standing by for that.

None of that makes Olo's approach wrong for the audience it's actually built for. A large chain negotiating across dozens or hundreds of locations genuinely benefits from a custom-quoted agreement that reflects its specific volume, since a one-size-fits-all published rate would likely leave real savings on the table at that scale.

What AUANI Offers Instead

AUANI's Free tier costs $0 a month with no setup fee and a 10% marketplace fee, published and identical for every vendor regardless of size, with no negotiated enterprise agreement required.

The Monthly plan is $300 a month, drops the marketplace fee to 5%, and adds a fully hosted website, a 0% direct ordering widget, the full Google visibility suite, and menu analytics, at the same published rate for every account.

That published-rate approach means an independent vendor can work out its own real numbers from a fee comparison and a calculator alone, without waiting on a callback from a sales representative just to find out what something costs.

Side by Side

Feature Olo AUANI
Published pricing No Yes
Built for Multi-location chains and enterprise brands Any vendor, independent or multi-location
Cheapest entry cost ~$1,000/mo (estimated) $0/mo (Free)
Contract structure Negotiated Master Service Agreement No contract required
Free permanent tier No Yes

An Honest Case for Choosing Olo Anyway

A multi-location chain with the volume and budget to negotiate an enterprise agreement has real reasons to consider Olo, since its infrastructure and marketing tools are genuinely built for that scale of operation.

Best For

Olo suits a large, multi-location chain able to negotiate and support an enterprise agreement. AUANI suits an independent or small multi-location vendor that wants published, identical pricing without a negotiated contract.

Frequently Asked Questions

Does Olo work for a single-location independent restaurant?

It can technically, but its pricing structure and target market are built around multi-location chains, and independents often find it too expensive and complex for their scale.

Why doesn't Olo publish its pricing?

Its cost depends on negotiated factors like number of locations, order volume, and selected modules, which doesn't lend itself to a simple public price list.

Is AUANI's pricing the same for every vendor regardless of size?

Yes, AUANI's published tiers and fees apply the same way to any vendor, without a separate negotiated enterprise track.

What is the cheapest way to start on AUANI?

The Free tier, at $0 a month with a 10% marketplace fee and no setup fee.

Does Olo's sales process itself indicate who it's built for?

Often yes, a multi-call enterprise sales cycle and negotiated Master Service Agreement typically signal a product built for organizations with dedicated procurement resources, not a single-location independent.

Where can I compare every platform in this series at once?

The master fee comparison table and the Restaurant & Bar online ordering guide both cover this.

For the full picture against every platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.