AUANI vs. Every Major Ordering Platform: The Master Fee Comparison Table

Every restaurant owner comparing online ordering platforms eventually ends up with eight browser tabs open, trying to hold eight different pricing pages in their head at once. This page does that work in one place. Every number below comes directly from each platform's own published pricing, sitemap, or help documentation, not a third-party estimate. Where a platform does not publish a number at all, that gap is called out directly rather than guessed at.

How to Read This Table

Two numbers matter more than any other on this page, in this order:

  1. The cheapest published monthly cost to start.
  2. The commission or marketplace fee charged per order.

A platform that looks cheap on one number can look expensive on the other, which is exactly why both are shown side by side rather than picking one favorite metric.

The Master Comparison Table

AUANI is the only platform on this list with both a genuinely permanent free tier and a self-serve application process with no demo call required.

Platform Cheapest Plan Commission / Fee Signup Free Tier
AUANI $0/mo 10% (Free), 5% (Monthly), 3% at 2+ locations Self-serve application Yes, permanent
Owner.com Flex or Flat, both add a guest-paid or restaurant-paid fee 5% restaurant fee (Flex) or 5% guest-paid order support fee (both plans) Demo call No
ChowNow Starter tier, published rate not itemized publicly in full Flat monthly plus setup fee model, not per-order commission Demo call No
Sauce No published pricing Custom quote only Demo call No
Menufy $149/mo (annual) or $179/mo (month-to-month) None, flat fee only Demo call No
UpMenu $49/mo per location None on core plan, add-ons priced separately 7-day free trial, self-serve No, trial only
DoorDash No monthly fee, commission only 15% to 30% by tier, reported effective rate often 33% to 38% Self-serve No
Uber Eats No monthly fee, commission only 20% to 30% by tier (as of March 2026), up to 30% for Uber One orders Self-serve No
Grubhub No monthly fee, commission only 15% to 30%, plus a separate 15% to 25% on phone orders Self-serve No
ezCater Free to list 15% marketplace commission + 2.99% processing Self-serve Listing only, commission still applies
Clover $14.95 to $354/mo software None on online orders, add-ons priced separately Sales call No
Lightspeed Restaurant $69/mo None built in, standard processing applies Self-serve No
SpotOn $99 to $135/mo, plus $3/employee/mo, $75/mo minimum None on online orders Sales call No
GoTab $15 to $229/mo None on online orders, add-ons priced separately Sales call No

Grouping These by Business Model

Managed Direct-Ordering Platforms: Owner.com, ChowNow, Sauce, Menufy

These four platforms share a common structure: a managed website and ordering system sold through a demo call, with no self-serve free tier. Owner.com and Menufy publish their pricing outright. ChowNow publishes a partial structure. Sauce publishes none of it, requiring a custom quote for every prospective restaurant.

Self-Serve Signup, With a Managed Option: UpMenu, AUANI

UpMenu and AUANI both let a restaurant sign up without a call. UpMenu's self-serve path ends after a 7-day trial, after which the cheapest plan is $49 a month per location. AUANI's Free tier has no trial expiration and no per-location multiplier for a single-location restaurant, and unlike UpMenu, a restaurant can also have AUANI's team build and configure the account instead of doing it themselves, the same hands-off setup the managed platforms above sell.

Commission-Only Marketplaces: DoorDash, Uber Eats, Grubhub

These three charge no monthly fee at all, only a per-order commission that ranges from 15 to 30% depending on tier, plus, in Grubhub's case, a separate phone-order rate. AUANI's marketplace fee undercuts all three published ranges at every tier, while also offering a direct-ordering path these three do not, since each is a marketplace-only product by design.

Where AUANI Lands on Each Axis

  • Cheapest to start: tied for lowest, alongside UpMenu's trial, but AUANI's Free tier does not expire.
  • Lowest marketplace fee: lower ceiling (10%) than DoorDash, Uber Eats, or Grubhub's published ranges.
  • Signup friction: lowest, alongside UpMenu, since both allow self-serve signup with no demo call.
  • Path to 0% commission: unique among the marketplace-model platforms, via the Monthly tier's direct widget.

When a Competitor Is Genuinely the Better Fit

None of this is an argument that AUANI is the right fit for every restaurant. A restaurant that wants a single dedicated success manager staying on the account long-term may prefer Menufy's or Owner's model of assigning one person to every call. A restaurant that needs the existing scale of an established delivery audience for pure discovery may reasonably keep DoorDash or Uber Eats in the mix even while building a direct channel elsewhere. Each individual comparison in this series lays out that trade-off in full.

Best For

This table is built for an owner who wants every platform's real, published numbers in one place before making a decision, rather than piecing together eight separate pricing pages by hand.

Frequently Asked Questions

Which platform has the lowest published commission?

AUANI's marketplace fee tops out at 10% on the Free tier, lower than the published commission ranges for DoorDash, Uber Eats, and Grubhub, all of which run from roughly 15 to 30%.

Which platforms require a demo call to sign up?

Owner.com, ChowNow, Sauce, and Menufy all require booking a call before an account is created. UpMenu and AUANI both allow self-serve signup.

Does any platform here have a permanent free tier?

AUANI is the only platform in this comparison with a permanent, ongoing free tier. UpMenu offers a 7-day free trial, after which its cheapest plan is $49 a month per location.

Why doesn't Sauce have published pricing in this table?

Sauce's own pricing page does not list plan costs publicly, directing every prospective customer to a custom quote instead.

Is a lower commission always the better deal?

Not necessarily. A restaurant that wants one dedicated success manager staying on its account for every call, the way Menufy assigns, may value that continuity over a lower fee alone. Site-building, migration, and setup support are not unique to the higher-fee platforms though, since AUANI offers the same hands-off setup on request.

Can a restaurant use more than one of these platforms at once?

Yes. Many restaurants keep a marketplace like DoorDash or Uber Eats for new-customer discovery while building a direct ordering channel through a platform like AUANI at the same time.

Read the full individual breakdown for any platform: Owner.com, ChowNow, Sauce, Menufy, UpMenu, DoorDash, Uber Eats, Grubhub, ezCater, Clover, Lightspeed Restaurant, SpotOn, and GoTab. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. Grubhub: What “No Commission” Costs Elsewhere

Grubhub's commission structure branches in a way the other major marketplaces don't: the rate depends heavily on whether a restaurant uses Grubhub's own delivery network or its own drivers, and there is a separate, lower rate specifically for phone orders routed through Grubhub's tracking number. This piece untangles those branches before comparing the numbers to AUANI.

What Grubhub Actually Offers

Grubhub offers:

  • Marketplace listing and discovery
  • An optional delivery network for restaurants without their own drivers
  • A phone-ordering feature that routes calls through a Grubhub tracking number

What Grubhub Actually Costs

Grubhub's commission runs 15 to 30%, with the rate depending on whether the restaurant uses Grubhub's own delivery service or handles delivery itself. Phone orders routed through Grubhub's tracking number carry a separate 15 to 25% commission, regardless of the restaurant's marketplace tier.

That phone-order commission is easy to overlook, since it applies to calls, not app orders, and can surprise a restaurant that assumed its own phone line was commission-free simply because the guest never opened the Grubhub app.

Order Type Commission Range
Delivery via Grubhub's own drivers 15% to 30%
Delivery via restaurant's own drivers Generally lower within the 15% to 30% range
Phone orders via Grubhub tracking number 15% to 25%

What AUANI Offers Instead

AUANI's marketplace fee is a single number per tier, regardless of who fulfills the delivery or how the guest placed the order:

  • Free: 10%
  • Monthly: 5%
  • Monthly at 2+ locations: 3% across the whole account

There is no separate phone-order commission structure to track.

Side by Side

Feature Grubhub AUANI
Commission range 15% to 30%, depending on delivery setup 10% ceiling, down to 3% at 2+ locations
Phone-order commission 15% to 25% separately Not applicable, no separate phone-order rate
Rate depends on who delivers Yes No, delivery split is set by the restaurant separately from the marketplace fee
Direct ordering at 0% Not applicable, marketplace-only Yes, on the Monthly tier's widget

Running a $2,000 Month Through Both

A restaurant doing $2,000 a month split between Grubhub app orders and phone orders routed through Grubhub's tracking number faces two different commission rates on the same total volume.

  • Grubhub app orders (25% of $1,500): $375.
  • Grubhub phone orders (20% of $500): $100.
  • Total Grubhub commission: $475 across $2,000 in combined volume.
  • AUANI Free, same $2,000 combined volume: $200 (10% flat).
  • AUANI Monthly, same $2,000 combined volume: $100 (5% flat), plus the $300 plan cost.

The blended Grubhub rate in this example works out to roughly 24% once both order types are combined, more than double AUANI's Free tier rate on the same total volume.

The Real Trade-Off

What Grubhub's Commission Buys

Grubhub's commission buys marketplace placement plus a delivery network option for restaurants without their own drivers, and its phone-order tracking feature genuinely helps restaurants that still take a meaningful share of orders by phone measure that channel.

What AUANI's Single Rate Buys Instead

AUANI's single rate buys simplicity, one number applies regardless of how the guest ordered or who delivered it, with no separate phone-order commission to track down.

Who Grubhub's Model Doesn't Fit At All

A restaurant that takes a meaningful share of orders by phone and wants a single, predictable commission rate across every channel will find Grubhub's split phone-order rate an added layer to plan around.

A restaurant staffing its own delivery drivers specifically to avoid marketplace commission fees may be surprised to learn that self-delivered orders through Grubhub still carry a commission, just generally lower within the published range rather than eliminated, since the marketplace listing and discovery itself is what's being charged for, not only the delivery leg.

An Honest Case for Choosing Grubhub Anyway

A restaurant that relies on Grubhub's own delivery drivers because it has no fleet of its own, and values having phone orders tracked and measured the same way app orders are, gets real, practical value out of Grubhub's specific feature set.

Best For

Grubhub suits a restaurant that needs marketplace delivery drivers and wants phone orders tracked through the same system as app orders. AUANI suits a restaurant that wants one flat marketplace rate regardless of channel, with no separate phone-order commission.

Frequently Asked Questions

Does Grubhub charge the same commission for every order?

No. The rate depends on whether Grubhub's own drivers handle delivery, and phone orders routed through Grubhub's tracking number carry a separate 15 to 25% commission.

What is Grubhub's commission range?

15 to 30% for marketplace orders, and 15 to 25% specifically for phone orders.

Does AUANI have a separate rate for phone orders?

No. AUANI's marketplace fee is the same regardless of how an order was placed or fulfilled.

What is AUANI's marketplace fee at its lowest?

3%, once a restaurant has two or more locations on the Monthly tier.

Can a restaurant use its own delivery drivers on Grubhub and still list on the marketplace?

Yes, and the commission is generally lower within Grubhub's published range when a restaurant handles its own delivery rather than using Grubhub's driver network.

Does AUANI's marketplace fee ever apply differently based on delivery method?

No, AUANI's marketplace fee is set by tier, not by who fulfills the delivery, so switching between real courier delivery and self-delivery doesn't change the rate.

For the complete side-by-side across every marketplace and platform in this series, see the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. Uber Eats Marketplace: Commission vs. Courier

It is worth being precise about something before comparing numbers: Uber Eats the marketplace and Uber the courier network are two different things, and AUANI itself dispatches deliveries through Uber's courier network today. This comparison is specifically about Uber Eats' marketplace commission, the fee a restaurant pays for being discovered and ordered from inside the Uber Eats app, not a blanket statement about Uber's logistics generally.

What Uber Eats Marketplace Actually Offers

Uber Eats offers:

  • Listing and discovery inside one of the largest delivery apps in the country
  • A large existing courier network for fulfillment
  • A merchant resource hub with onboarding guides, a merchant academy, and co-marketing tools

Restaurants can also connect Uber Direct separately, which lets a restaurant use Uber's courier network for its own website orders without listing on the Uber Eats marketplace itself.

What Uber Eats Marketplace Actually Costs

Uber Eats raised its commission tiers in March 2026. The Lite tier grew from 15 to 20%. The Plus tier held at 25% for standard orders but climbs to 30% specifically for orders placed by Uber One members. The Premium tier stayed at 30%.

That Uber One distinction matters because Uber One membership is actively growing, meaning a rising share of orders on any given restaurant's Plus-tier listing may quietly shift toward the higher 30% rate over time, not the lower 25% headline number.

Tier Standard Order Commission Uber One Member Order Commission
Lite 20% 20%
Plus 25% 30%
Premium 30% 30%

What AUANI Offers Instead

AUANI's marketplace fee is the same regardless of who is ordering:

  • Free: 10%
  • Monthly: 5%, or 3% across the account at two or more locations

There is no member-status distinction that quietly raises the rate. AUANI also uses Uber's own courier network for delivery dispatch today, the same underlying logistics layer, without listing the restaurant on the Uber Eats marketplace or its commission structure.

Side by Side

Feature Uber Eats Marketplace AUANI
Lowest commission tier 20% (Lite, as of March 2026) 10% (Free), down to 3% at 2+ locations
Highest commission tier 30% (Premium, and Plus for Uber One orders) 10% is the ceiling
Member-status pricing Uber One orders can push Plus-tier orders to 30% No member-based rate difference
Courier network Uber's own drivers Also dispatches via Uber's courier network
Direct ordering at 0% Not applicable, marketplace-only Yes, on the Monthly tier's widget

Running a $2,800 Month Through Both

A restaurant on Uber Eats' Plus tier doing $2,800 in monthly sales, with half of that volume coming from Uber One members, pays a blended rate between 25 and 30% rather than a flat 25%.

  • Uber Eats Plus, half standard/half Uber One: roughly $770 (a blend of 25% and 30% across $2,800).
  • AUANI Free, same volume: $280 (10% of $2,800).
  • AUANI Monthly, same volume: $140 (5% of $2,800), plus the $300 plan cost.

The Uber One split is easy to miss when budgeting off the headline 25% Plus rate alone, and it is one more reason a flat, single-number marketplace fee like AUANI's is simpler to plan around.

The Real Trade-Off

What Uber Eats' Commission Buys

Uber Eats' commission buys placement inside an enormous, habitual ordering app, with a courier network that already covers most metro areas reliably. For a restaurant with no existing following, that discovery layer is genuinely hard to replace quickly.

What AUANI's Flat Fee Buys Instead

AUANI's flat fee buys a rate that does not change based on who is ordering, and a real path to 0% for guests who already know the restaurant and can be moved to a direct channel.

Who Uber Eats' Model Doesn't Fit At All

A restaurant with a large, loyal existing following, and little need for new-customer discovery, is paying Uber Eats' commission for a discovery function it may not actually need much of.

An Honest Case for Choosing Uber Eats Anyway

A new restaurant with zero existing following genuinely benefits from Uber Eats' scale, since the commission is effectively paying for a customer base that would otherwise take a long time to build independently. That trade is real, especially in the first year.

Best For

Uber Eats suits a new or growing restaurant that needs new-customer discovery and can absorb a commission near 20 to 30% for it. AUANI suits a restaurant that wants a lower, flatter marketplace fee with no member-status pricing swings, plus a direct channel to grow independently of any marketplace.

Frequently Asked Questions

Did Uber Eats' commission rates change in 2026?

Yes. In March 2026, the Lite tier rose from 15 to 20%, and Plus-tier orders from Uber One members began carrying a 30% rate instead of the standard 25%.

Does AUANI charge more for orders from certain guests?

No. AUANI's marketplace fee is the same rate regardless of the guest's membership status with any other service.

Why does AUANI use Uber's courier network if it competes with Uber Eats?

AUANI competes with Uber Eats' marketplace commission specifically, not with Uber's underlying courier logistics. Using Uber's driver network for dispatch is separate from listing on the Uber Eats marketplace.

Is Uber Direct the same as Uber Eats?

No. Uber Direct lets a business use Uber's courier network for its own website orders, without listing on the Uber Eats marketplace or paying its marketplace commission.

What is AUANI's highest possible marketplace fee?

10%, on the Free tier. That is also the lowest tier AUANI offers, since the Monthly tier reduces it further to 5 or 3%.

Uber Eats sits alongside DoorDash and Grubhub in the master fee comparison table. For the Grubhub-specific breakdown, see AUANI vs. Grubhub. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. DoorDash Marketplace: The Commission Math

DoorDash is the marketplace most restaurants already know intimately, and its tiered commission structure is designed to reward restaurants that pay more for better in-app placement. This piece lays out DoorDash's real commission tiers, what independent reporting suggests the effective rate often becomes once marketing costs are added, and how that compares to AUANI's own marketplace fee.

What DoorDash Actually Offers

DoorDash offers:

  • Access to one of the largest existing delivery audiences in the United States
  • In-app discovery placement
  • A driver network already covering most metro areas, with no fleet for the restaurant to manage

DoorDash sells three commission tiers, commonly referenced as Basic, Plus, and Premier, each unlocking more marketing visibility and features at a higher commission rate.

What DoorDash Actually Costs

DoorDash's published delivery commission tiers run 15, 25, and 30% depending on the plan, with a separate, lower 6% fee structure for pickup-only orders. Optional paid promotions sit on top of these base rates.

Restaurant operators on DoorDash's own community forums commonly report that once marketing surcharges, promotional co-funding, and phone-order commissions are all counted, the effective rate on a real month of sales often lands closer to 33 to 38%, well above the published tier alone.

Tier Delivery Commission Pickup Commission
Basic 15% 6%
Plus 25% 6%
Premier 30% 6%

What AUANI Offers Instead

AUANI's marketplace fee has no tiers to climb and no separate advertising surcharge:

  • Free: a flat 10% marketplace fee
  • Monthly: 5%, or 3% across the whole account once a second location is added
  • Monthly's direct widget: 0% on anything a guest orders through it

Side by Side

Feature DoorDash AUANI
Lowest published commission 15% (Basic tier) 10% (Free), 5% (Monthly), 3% (2+ locations)
Highest published commission 30% (Premier tier) 10% is the ceiling on any tier
Reported effective rate with all fees 33% to 38% (independent reporting) Matches published rate, no separate ad surcharge
Direct ordering option at 0% Not applicable, DoorDash is marketplace-only Yes, on the Monthly tier's widget
Own courier network Yes, DoorDash drivers Uses Uber's courier network for dispatch

Running a $3,000 Month Through Both

A restaurant doing $3,000 in monthly delivery sales on DoorDash's Plus tier, at the published 25% rate, pays $750 in commission before any marketing surcharge. If the effective rate lands at 35% once those surcharges are counted, the real cost climbs to $1,050.

  • DoorDash Plus, published rate: $750 (25% of $3,000).
  • DoorDash Plus, reported effective rate: roughly $1,050 (35% of $3,000).
  • AUANI Free, same volume through AUANI's marketplace: $300 (10% of $3,000).
  • AUANI Monthly, same volume through AUANI's marketplace: $150 (5% of $3,000), plus the $300 plan cost.

The gap widens further for any share of that $3,000 a restaurant can move to AUANI's own 0% direct widget on the Monthly plan, since that portion carries no marketplace fee at all.

The Real Trade-Off

What DoorDash's Commission Buys

DoorDash's commission buys access to an enormous, already-built customer base actively browsing the app for food right now, along with a driver network covering nearly every market. For discovery specifically, that reach is difficult for any smaller platform to match.

What AUANI's Lower, Flatter Fee Buys Instead

AUANI's lower, flatter fee buys a lower cost per order on its own marketplace, plus a genuine path to 0% once a guest orders directly, something no marketplace-only platform like DoorDash offers by design.

Who DoorDash's Model Doesn't Fit At All

A thin-margin restaurant that cannot absorb an effective rate near a third of every delivery sale will find DoorDash's economics genuinely difficult at volume, particularly once optional promotional spend is added on top of the base tier.

An Honest Case for Choosing DoorDash Anyway

For pure discovery, reaching a guest who has never heard of a restaurant and is actively browsing nearby options right now, DoorDash's existing audience size is real and difficult to replace. Many restaurants reasonably keep DoorDash for that discovery role while building a direct channel alongside it rather than instead of it.

Best For

DoorDash suits a restaurant that wants access to its large existing delivery audience and is willing to pay a higher commission for that reach. AUANI suits a restaurant that wants a lower marketplace fee with a genuine 0% path once repeat guests start ordering directly.

Frequently Asked Questions

What is DoorDash's actual commission rate?

DoorDash's published tiers are 15, 25, and 30% for delivery, and 6% for pickup, though independent reporting suggests the effective rate with marketing fees included often runs higher.

Does DoorDash's commission include marketing costs?

Not entirely. Optional paid promotions and marketing surcharges can sit on top of the base commission tier, which is part of why the effective rate reported by operators often exceeds the published number.

What is AUANI's marketplace fee?

10% on the Free tier, 5% on Monthly, and 3% across the whole account once a second location is added.

Does AUANI use its own delivery drivers?

AUANI dispatches delivery through Uber's courier network today. DoorDash Drive was built with real JWT authentication and was sandbox-testable, but going live additionally required DoorDash's own production-access approval, which DoorDash's developer portal states has no committed timeline — rather than leave it built-but-waiting, it was retired outright. Grubhub was retired earlier the same way, having existed only as unregistered scaffolding with no working settings screen. Neither is a near-term option; a future integration with either would start fresh.

Can a restaurant use both DoorDash and AUANI at the same time?

Yes. Many restaurants keep a marketplace like DoorDash for discovery while building a direct ordering channel through a platform like AUANI alongside it.

DoorDash sits alongside every other platform in the master fee comparison table. For the equivalent breakdown on Uber Eats specifically, see AUANI vs. Uber Eats Marketplace. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.

AUANI vs. UpMenu: Per-Location Flat Fees vs. a Sliding Marketplace Rate

UpMenu is one of the more transparent platforms in this series. Its pricing page publishes every tier, every add-on, and even a direct comparison table against a dozen named competitors, an approach this whole series borrows from directly. The catch is that UpMenu's core plan price is only part of the real bill once its a-la-carte add-ons come into play.

What UpMenu Actually Offers

UpMenu's three tiers, Basic, Standard, and Premium, cover online ordering, a restaurant website with QR code menus, Google ordering, and increasing amounts of marketing and inventory tooling at each step up.

Beyond the core tiers, UpMenu sells a genuinely long list of a-la-carte add-ons:

  • A branded mobile app
  • A driver app
  • Third-party delivery dispatch
  • A loyalty program
  • POS integrations
  • Marketplace order aggregation for managing DoorDash and Uber Eats orders in one dashboard

A Dedicated Alternatives Hub

UpMenu runs a dedicated comparison hub with individual pages against Uber Eats, DoorDash, Grubhub, ChowNow, BentoBox, and GloriaFood, plus one master table scoring all of them at once. It is a genuinely useful model, and part of why this comparison series is structured the way it is.

What UpMenu Actually Costs

UpMenu's three core plans are $49, $89, and $169 a month, each priced per restaurant location, meaning a two-location group pays for two separate subscriptions rather than one shared account.

A restaurant on the $49 Basic plan that also wants a branded app, delivery dispatch, and a loyalty program is really paying closer to $161 a month once those three add-ons are included, before any per-location multiplication for a multi-unit group.

Add-On Price
Branded Mobile App $49/mo per location
Driver App $14/mo per driver
Third-Party Delivery Dispatch $40/mo per location
Loyalty Program $19/mo per location
Marketplace Order Aggregation $9/mo per location

What AUANI Offers Instead

AUANI bundles the following into both its Free and Monthly tiers with no separate add-on charges:

  • Real courier delivery
  • Loyalty
  • POS sync

The Monthly tier's website, direct widget, and Google visibility suite are all included in the single $300 price, not sold piece by piece.

Side by Side

Feature UpMenu AUANI
Cheapest plan $49/mo per location $0/mo
Loyalty program $19/mo add-on Included
Delivery dispatch $40/mo add-on Included via Uber courier network
Marketplace order management $9/mo add-on Not applicable, AUANI is the marketplace
Free trial length 7 days Free tier is permanent
Pricing model across locations Separate subscription per location Single account, marketplace fee drops at 2+ locations

Running the Same Setup Through Both

Take a single-location restaurant that wants online ordering, a loyalty program, and delivery dispatch, the closest match to AUANI's own bundled feature set.

  • UpMenu Basic plus loyalty plus delivery dispatch: $49 plus $19 plus $40, or $108 a month, before any per-order costs.
  • AUANI Free: $0 a month, with loyalty and Uber courier delivery already included, at a 10% marketplace fee on orders through AUANI's own discovery.

The comparable UpMenu bundle costs $108 a month with no commission attached. AUANI's Free tier costs nothing upfront but carries a marketplace fee on discovery orders, which crosses over to costing more than $108 a month once that 10% applies to roughly $1,080 or more in monthly marketplace-driven sales.

The Real Trade-Off

What UpMenu's A-la-Carte Model Buys

UpMenu's a-la-carte structure buys precision, a restaurant only pays for exactly the features it uses, and can add or remove pieces as needs change, without paying for a bundle of features it does not need.

What AUANI's Bundled Model Buys Instead

AUANI's bundled model buys simplicity, a restaurant does not need to calculate which combination of add-ons matches its needs, and everything on a given tier is already included.

Who UpMenu's Model Doesn't Fit At All

A restaurant that wants one bundled price covering ordering, loyalty, and delivery without adding up several separate line items will find UpMenu's add-on structure more work to plan around than a bundled platform.

An Honest Case for Choosing UpMenu Anyway

A restaurant that only wants online ordering and nothing else genuinely saves money on UpMenu's $49 base plan, since it is not paying for loyalty, delivery dispatch, or a mobile app it does not plan to use. That precision is a real strength for a narrow use case.

Best For

UpMenu suits a restaurant that wants to pick and pay for exactly the features it uses, nothing more. AUANI suits a restaurant that wants loyalty, delivery, and POS sync bundled in from the start, without pricing out separate add-ons.

Frequently Asked Questions

Does UpMenu charge per location?

Yes. Each UpMenu subscription covers one restaurant location, so a multi-location group pays for a separate plan per address.

Are UpMenu's add-ons required?

No, they are optional, but features like a loyalty program, delivery dispatch, and a branded mobile app all carry separate monthly charges if a restaurant wants them.

Does UpMenu offer a free tier?

No, only a 7-day free trial. After that, the cheapest ongoing plan is $49 a month.

What does UpMenu's marketplace order aggregation add-on do?

For $9 a month per location, it lets a restaurant manage DoorDash and Uber Eats orders from one dashboard alongside its own direct orders.

Does AUANI charge separately for loyalty or delivery?

No. Both are included in AUANI's Free and Monthly tiers with no separate add-on fee.

The full comparison against every platform in this series, UpMenu included, is in the master fee comparison table. For the full picture beyond fees, see the Restaurant & Bar online ordering guide.