On This Page
- How to Use This Guide
- What a Food Truck Is Actually Paying Right Now
- Keeping Past Guests Posted on Today's Location
- Ranking on Google Without a Fixed Address
- Where AUANI Fits for a Food Truck Specifically
- Handling a Schedule That Changes Week to Week
- Every Guide in This Series
- Frequently Asked Questions
Food Trucks is one of AUANI's real vendor categories, and a truck runs into a version of the same problems as any other food and drink vendor, plus one that's unique to it: marketplace commissions still cut into thin margins on every order, showing up in Google search results is harder without a fixed address, and a guest who finds the truck once has no easy way to know where it will be tomorrow. This guide is the starting point for all of it, with links out to the deeper breakdown on each.
How to Use This Guide
- Check the fee comparison for whatever a food truck is using today, or the master table if more than one applies.
- See where AUANI actually fits for a food truck specifically, tier by tier.
- Apply for the Free tier, at $0 a month, to see real numbers before committing to anything.
What a Food Truck Is Actually Paying Right Now
Third-party marketplace commissions run 15 to 30% depending on the platform and tier, and a truck's already tight margins, limited storage, no dining room to offset costs with, feel that more than a fixed-location restaurant does.
- AUANI vs. Owner.com: what "commission-free" really includes once the guest-side fee is counted.
- AUANI vs. Menufy: a flat managed fee with no free tier, compared honestly against one that has one.
- AUANI vs. DoorDash, Uber Eats, and Grubhub: the real commission math behind each marketplace, tier by tier.
The master fee comparison table puts all eight platforms plus AUANI side by side in one table.
Keeping Past Guests Posted on Today's Location
A guest who loved the truck last week has no way to know it moved three neighborhoods over today, unless the truck has already captured a way to reach them. AUANI's exportable guest list, included on every tier, solves the specific reach problem a moving business has that a fixed one doesn't.
The full breakdown is in Why a Food Truck Needs a Guest List, Not Just Loyalty.
Ranking on Google Without a Fixed Address
A moving business isn't automatically excluded from Google's local results. Google supports a service area business profile built specifically for a mobile operation, and AUANI's Google visibility suite works the same way for a truck as it does for any fixed-location vendor.
The full breakdown is in Does a Food Truck Need a Google Business Profile?
Where AUANI Fits for a Food Truck Specifically
There is no setup fee on any tier, and setup can be handled either way: a truck operator can configure the menu and dashboard directly, or have AUANI's team build and configure the account instead.
| Plan | Price | Marketplace Fee | What's Included |
|---|---|---|---|
| Free | $0/mo, no setup fee | 10% | Pickup, real courier delivery, loyalty, POS sync, exportable guest list, verified-order-only reviews |
| Monthly | $300/mo | 5% (3% at 2+ locations) | Everything in Free, plus a hosted website, a 0% direct ordering widget, the full Google visibility suite, and menu analytics |
| +Locations | +$100/mo per added location | 3% across the whole account at 2+ locations | Same feature set as Monthly, extended per truck or stand |
Handling a Schedule That Changes Week to Week
A truck's volume swings harder than a fixed location's. A slow Tuesday lunch spot might sit next to a festival Saturday doing five times the normal covers, and a fee structure built around flat monthly software costs alone can punish the slow weeks just as much as it rewards the busy ones. AUANI's marketplace fee scales with actual order volume rather than charging the same amount regardless of how the week went, so a truck isn't paying a fixed bill during its quietest stretch of the season.
A truck operator watching order volume against how many orders it can realistically serve before it has to move on still needs to track that manually today, the same as any vendor — AUANI doesn't yet cap orders automatically by date.
Frequently Asked Questions
Does the Food Trucks category also cover trailers and carts?
AUANI's Food Trucks category covers any mobile food and drink operation, and the fee comparisons and tactics here apply the same way regardless of the vehicle.
Can a truck offer delivery, not just pickup?
Yes, real courier delivery is included on every tier alongside pickup, so a truck isn't limited to on-site pickup only.
How does a truck rank on Google without a storefront?
Through a service area business profile, which Google supports specifically for mobile operations without a fixed public address.
What is the cheapest way to start on AUANI?
The Free tier, at $0 a month with a 10% marketplace fee and no setup fee, covers pickup, real courier delivery, loyalty, and POS sync.
When does the Monthly tier start making sense?
Once online sales grow enough that Monthly's lower 5% marketplace fee plus its $300 flat cost beats Free's 10% fee on the same volume, which happens at $6,000 in monthly marketplace sales specifically.
Can a truck set a hard limit on how many orders it takes for a specific date?
Not automatically yet — a truck operator tracks incoming orders against its own capacity and manually closes out items once it's full.
Start with the guest-reach breakdown in Why a Food Truck Needs a Guest List, Not Just Loyalty, the local search breakdown in Does a Food Truck Need a Google Business Profile?, the location-posting breakdown in Posting Tomorrow's Location So Today's Guests Can Plan, or see every platform fee at once in the master fee comparison table.