What a 0% Direct Ordering Widget Actually Means Here

"0% fee" is the kind of line that invites skepticism, and it should. A vague fee claim usually hides something in the fine print. Here is exactly what AUANI's 0% direct ordering widget covers, and what it doesn't.

What Qualifies for the 0% Marketplace Fee

Any order placed directly through the widget on a vendor's own hosted website, included on the Monthly tier, carries no AUANI marketplace fee. This applies regardless of how the guest arrived at the website, whether from a Google search, a QR code on a receipt, or a repeat visit.

It also applies consistently across order types, pickup, delivery arranged by the vendor, or catering booked through the same widget, since the qualifying factor is simply that the order moved through the vendor's own hosted checkout rather than through AUANI's marketplace listing.

What Still Costs Something Around It

Payment processing, the cost of running the actual credit or debit card transaction, still applies the same way it would on any online order, regardless of platform. That's a processor cost, not an AUANI marketplace fee, and it's separate from the 0% figure.

This distinction matters because a vendor comparing options shouldn't expect payment processing costs to vanish on any platform, including AUANI's own 0% widget. What the 0% figure specifically removes is the marketplace's own cut of the order, not the underlying cost every card transaction inherently carries regardless of provider.

• 0% refers specifically to AUANI's own marketplace fee on direct orders.
• Standard payment processing costs still apply, as they would anywhere else.
• The Monthly tier's $300 flat monthly cost is separate from any per-order fee.

Why This Differs From a Marketplace Order

An order placed through AUANI's own marketplace listing carries the tier's standard marketplace fee, 10% on Free or 5% on Monthly. An order placed directly through the widget on the vendor's own website skips that fee entirely, since the vendor is bringing its own guest rather than AUANI's marketplace bringing one.

That distinction is really the whole logic behind the 0% figure: a marketplace fee exists to cover the cost of the marketplace finding a vendor a guest it wouldn't otherwise have reached. A guest who already knew to visit the vendor's own website didn't need that discovery service, so there's no discovery fee to charge on that order.

A Worked Example

A vendor on the Monthly tier doing $8,000 a month split evenly between marketplace discovery orders and direct widget orders pays a 5% marketplace fee on the $4,000 in marketplace orders, or $200, and nothing in AUANI marketplace fees on the $4,000 in direct widget orders, only standard payment processing on both halves. As that vendor's direct traffic grows relative to marketplace discovery, more of its monthly revenue shifts into the zero-commission side of that split, without ever needing to change tiers or negotiate a new rate.

This is why investing in things that grow direct traffic specifically, a hosted website, local SEO, a guest list capturing repeat orders, compounds in value over time: each guest moved from marketplace discovery to direct ordering permanently shifts a slice of revenue onto the zero-commission side of that split.

That shift tends to accelerate over time too, since a guest who orders directly once, rather than through the marketplace listing, is more likely to keep returning to that same direct channel on future orders rather than reverting back to marketplace discovery.

Tracking that shift directly, watching what share of monthly orders come through the widget versus the marketplace listing, gives a vendor a concrete way to see this compounding effect playing out in its own real numbers.

For the wider picture, including why a hosted website matters and reducing checkout abandonment, see the Restaurant websites & direct ordering guide.